Brand loyalty – #marketing
A brand relies on continuity, clients need to have confidence in you and like to know that your company has a passion or belief – above all they need to know you are not simply in the game to make a quick profit and then disappear. Building a brand loyalty is paramount in continuing success.
What are brand names and what do they mean? Are you a Brand? Do you simply sell a product, or can your clients relate to your product and product philosophy?
When you go out to buy a bottle of tomato ketchup you know what brand to buy?
Brand loyalty is more than a client simply repurchasing. Customers may repurchase a brand due to vendor lock-in, a lack of viable alternatives, or out of convenience. Such loyalty is referred to as “spurious loyalty”. Your brand needs consistency across the board – customer support, email marketing, your company website – consumers expect service – from all your staff, from the tea boy to the CEO (you might be all of them) it is important everybody lives the brand. True brand loyalty exists when customers have a high regard toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can bring new clients to the firm or product. There is no point in delivering the same product as the competition unless you come up with a strategy that makes you the brand leader. Don’t convince yourself that a catchy gimmick is going to be strong enough to get you to the top, the whole thing depends on building a culture around you, your product, your service and the dream – people have to believe in you.
Brand loyalty. (2012, August 26). In Wikipedia, The Free Encyclopedia. Retrieved 07:49, September 20, 2012, from http://en.wikipedia.org/w/index.php?title=Brand_loyalty&oldid=509244635
Still life with Heinz tomato ketchup
This image was taken with another vintage Pentax camera that I purchased of ebay on the 15th July 2012. The Pentax Spotmatic takes M42 screw-thread lenses and was introduced by Asahi in 1964, it was the first SLR camera to sell well with a through-the-lens (TTL) exposure metering system. The light meter is activated by pushing a small switch (which is on the left side of the lens housing) upwards.
This gallery contains 4 photos of my Pentax P30.
I have only recently acquired this Pentax P30 camera but I have had a great time using it. This is the camera I took to Lanzarote – I even managed to drop it onto a tiled floor without damaging it – I … Continue reading →
- Heinz Tomato Ketchup: Secret Ingredient (wearesocial.net)